This festival seems crazy ! I totally dig their vibes.
I agree with you on the goal to mixed good business and good art, but I think it require a lot of creativity business wise ! I love it too when it happened though, and also I find that it’s often when you’re true to yourself in business that you can do the greatest thing. For example it took me a long time to learn to say no to project or contract, and I’m still learning to do so, but I think this is a good skill both business wise and creative wise.
To answer your question, I’ve done a lot of experimentation with VR, live motion capture, and optical illusion for example. To mix VR and theatre is a really great mix and I hope I will be able to explore that a bit more !